Dental business coach to speak at BACD Conference

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Dental business coach Andy McDougall from Spot On Business Planning to speak at the BACD’s 14th Annual Conference in London in November[/caption]In November, dental business coach Andy McDougall will be leading a session at the BACD Annual Conference entitled Alice in Numbersland: a manager’s guide to delivering better results.The British Academy of Cosmetic Dentistry’s 14th annual conference will take place at the Hilton London Metropole Hotel from 9^th November and the focus of this year’s three-day event to discuss the ins and outs of modern cosmetic dentistry is ‘FAB – Function, Aesthetics, Biology’.Andy, a dental business mentor from Spot On Business Planning, will join some of the world’s most exciting and inspiring speakers. He says: “If asked what it is they actually do, most practice managers would likely respond with a whole host of different activities, from managing the team to ensuring compliance, undertaking marketing and completing the books.

Inspiring speaker

“They might say that they manage the business and all of its components – but ultimately, they are responsible for one thing: the dental practice’s profitability. If the dental practice is not profitable, it isn’t viable.”Andy says his session will illustrate that encouraging profitability is essentially a numbers game. If something can’t be quantified or measured, it can’t be managed. He continues, “Numbers and results go hand in hand. My session will teach dental practice managers how to manage by numbers, what those numbers mean and what they should and should not be measuring to achieve better results.”Andy doesn’t quote textbooks during his sessions; he applies decades of strategic business planning and leadership expertise to assist dental practices to dramatically transform their financial performance. He says, “My session will cover several important objectives that should help dental practice managers improve their practice’s profits. I will help managers understand the significance of managing the numbers – and which metrics are the most important. I will explain how to measure and interpret the results of the activities that matter most to the success of the dental business, and to understand how to use numbers to make the right decisions and achieve the desired financial result.”A spokesperson for the BACD conference said: “An important session for all dental professionals who wish to see the success of their business improve, Andy’s lecture will undoubtedly be one of the highlights of the full three-day event.”For further enquiries about the British Academy of Cosmetic Dentistry and conference visit www.bacd.com.